Hi,

Hi,

Hi,

I'm Cristina

I'm Cristina

I'm Cristina

I design digital products that actually make sense to people from the first click to the last screen. Graphic design roots, product thinking, always research-first.

I design digital products that actually make sense to people from the first click to the last screen. Graphic design roots, product thinking, always research-first.

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Projects

Legal Operations Hub

Client Hub - Funnel Experience

Replacing scattered spreadsheets and manual outreach with a unified hub that gives legal analysts clarity, speed, and control over every campaign and event.

UX/UI

Design System

Research

Desktop

+ 1800

Contracts signed first Month

90%

Client Data Centralized

Client Hub - Funnel Experience

Legal Operations Hub

Client Hub - Funnel Experience

Replacing scattered spreadsheets and manual outreach with a unified hub that gives legal analysts clarity, speed, and control over every campaign and event.

UX/UI

Design System

Research

Desktop

+ 1800

Contracts signed first Month

90%

Client Data Centralized

Legal Operations Hub

Client Hub - Funnel Experience

Replacing scattered spreadsheets and manual outreach with a unified hub that gives legal analysts clarity, speed, and control over every campaign and event.

UX/UI

Research

Design System

Desktop

+ 1800

Contracts signed first Month

90%

Client Data Centralized

Immigration SaaS Platform

iMigrate - Designing Trust from Zero

Designed the core user journey from scratch, onboarding, payments, and document upload - turning a complex legal process into a guided experience that builds confidence instead of anxiety.

UX/UI

Design System

0 to 1 Design

Mobile

$2M

Revenue Since Launch

867

New Users in 2025

iMigrate

Immigration SaaS Platform

iMigrate - Designing Trust from Zero

Designed the core user journey from scratch, onboarding, payments, and document upload - turning a complex legal process into a guided experience that builds confidence instead of anxiety.

UX/UI

Design System

0 to 1 Design

Mobile

$2M

Revenue Since Launch

867

New Users in 2025

Immigration SaaS Platform

iMigrate - Designing Trust from Zero

Designed the core user journey from scratch, onboarding, payments, and document upload - turning a complex legal process into a guided experience that builds confidence instead of anxiety.

UX/UI

0 to 1 Design

Design System

Mobile

$2M

Revenue Since Launch

867

New Users in 2025

Legal Operations Platform

Office Experience - Designing Operations from Zero

Designed a configurable platform from the ground up, replacing manual check-in and disconnected tools with a system that gives front desk staff real-time visibility and control.

UX/UI

Design System

Research

Desktop

2,000+

Users Supported

62%

Improved Staff Effectiveness

Office Experience

Legal Operations Platform

Office Experience - Designing Operations from Zero

Designed a configurable platform from the ground up, replacing manual check-in and disconnected tools with a system that gives front desk staff real-time visibility and control.

UX/UI

Design System

Research

Desktop

2,000+

Users Supported

62%

Improved Staff Effectiveness

Legal Operations Platform

Office Experience - Designing Operations from Zero

Designed a configurable platform from the ground up, replacing manual check-in and disconnected tools with a system that gives front desk staff real-time visibility and control.

UX/UI

Research

Design System

Desktop

2,000+

Users Supported

62%

Improved Staff Effectiveness

Office Experience

Vélez

Collab | Vélez x Encanto

As Brand Coordinator, led the visual execution of a regional collaboration with Disney's Encanto across Latin America, concept development, photo production, packaging, POP material, and in-store activations.

Graphic Design

Visual Execution

Brand Campaign

Regional Launch

Multi-Channel Campaign

End-to-End Execution

Concept to Production

Vélez-Encanto

Vélez

Collab | Vélez x Encanto

As Brand Coordinator, led the visual execution of a regional collaboration with Disney's Encanto across Latin America, concept development, photo production, packaging, POP material, and in-store activations.

Graphic Design

Visual Execution

Brand Campaign

Regional Launch

Multi-Channel Campaign

End-to-End Execution

Concept to Production

Vélez

Collab | Vélez x Encanto

As Brand Coordinator, led the visual execution of a regional collaboration with Disney's Encanto across Latin America, concept development, photo production, packaging, POP material, and in-store activations.

Graphic Design

Brand Campaign

Visual Execution

Regional Launch

Multi-Channel Campaign

End-to-End Execution

Concept to Production

Vélez-Encanto

Vélez

Todo desde el alma – Launching a New Market

Brand campaign for Fly Up’s launch in Puerto Rico, built on the premise of living from the soul. Led end-to-end execution—from manifesto and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Web & Digital Design

Social Media

Branding

Puerto Rico

Market Expansion

Funnel Strategy

Awareness to Retail

Todo desde el Alma

Vélez

Todo desde el alma – Launching a New Market

Brand campaign for Fly Up’s launch in Puerto Rico, built on the premise of living from the soul. Led end-to-end execution—from manifesto and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Web & Digital Design

Social Media

Branding

Puerto Rico

Market Expansion

Funnel Strategy

Awareness to Retail

Vélez

Todo desde el alma – Launching a New Market

Brand campaign for Fly Up’s launch in Puerto Rico, built on the premise of living from the soul. Led end-to-end execution—from manifesto and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Social Media

Web & Digital Design

Branding

Puerto Rico

Market Expansion

Funnel Strategy

Awareness to Retail

Office Experience

Vélez

Barbie by Vélez – A Limited-Edition Collab

Limited-edition regional collab celebrating Barbie’s 60th anniversary around the premise that the best time to dream is now. Led end-to-end execution—from concept and key visual to landing page, social assets, and visual merchandising.

Graphic Design

Visual Execution

Brand Campaign

Global License

60 Years of Barbie

5-Country Launch

Multi-Channel Campaign

Vélez-Encanto

Vélez

Barbie by Vélez – A Limited-Edition Collab

Limited-edition regional collab celebrating Barbie’s 60th anniversary around the premise that the best time to dream is now. Led end-to-end execution—from concept and key visual to landing page, social assets, and visual merchandising.

Graphic Design

Visual Execution

Brand Campaign

Global License

60 Years of Barbie

5-Country Launch

Multi-Channel Campaign

Vélez

Barbie by Vélez – A Limited-Edition Collab

Limited-edition regional collab celebrating Barbie’s 60th anniversary around the premise that the best time to dream is now. Led end-to-end execution—from concept and key visual to landing page, social assets, and visual merchandising.

Graphic Design

Brand Campaign

Visual Execution

Global License

60 Years of Barbie

5-Country Launch

Multi-Channel Campaign

Vélez-Encanto

Vélez

La búsqueda del presente – Living in the Moment

Brand campaign focused on living in the moment, diversity, and conscious fashion. Led end-to-end execution—from concept and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Web & Digital Design

Social Media

Branding

Mindful Fashion

Conscious Campaign

360° Execution

Concept to Store

Todo desde el Alma

Vélez

La búsqueda del presente – Living in the Moment

Brand campaign focused on living in the moment, diversity, and conscious fashion. Led end-to-end execution—from concept and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Web & Digital Design

Social Media

Branding

Mindful Fashion

Conscious Campaign

360° Execution

Concept to Store

Vélez

La búsqueda del presente – Living in the Moment

Brand campaign focused on living in the moment, diversity, and conscious fashion. Led end-to-end execution—from concept and key visual to landing page, social assets, and in-store visual merchandising.

Key Visual

Social Media

Web & Digital Design

Branding

Mindful Fashion

Conscious Campaign

360° Execution

Concept to Store

Office Experience

Vélez

Almas de fuego – Honoring Women’s Strength

Brand campaign celebrating women as a transforming force through leather craftsmanship. Led POP material, brand activations, and digital and print catalog design.

Graphic Design

Visual Execution

Brand Campaign

100% Handcrafted Leather

Apparel & Accessories Line

Multi-Channel Assets

Print & Digital Catalog

Vélez-Encanto

Vélez

Almas de fuego – Honoring Women’s Strength

Brand campaign celebrating women as a transforming force through leather craftsmanship. Led POP material, brand activations, and digital and print catalog design.

Graphic Design

Visual Execution

Brand Campaign

100% Handcrafted Leather

Apparel & Accessories Line

Multi-Channel Assets

Print & Digital Catalog

Vélez

Almas de fuego – Honoring Women’s Strength

Brand campaign celebrating women as a transforming force through leather craftsmanship. Led POP material, brand activations, and digital and print catalog design.

Graphic Design

Brand Campaign

Visual Execution

100% Handcrafted Leather

Apparel & Accessories Line

Multi-Channel Assets

Print & Digital Catalog

Vélez-Encanto

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

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