Legal Operations Hub

Client Hub - Funnel Experience

Overview

Legal analysts managed campaigns, events, and client outreach across disconnected tools, PowerPoint, spreadsheets, email threads. No single source of truth meant duplicated calls, inconsistent data, and time lost per case.

Client Hub centralizes the entire sales workflow into one platform: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, giving analysts clarity, speed, and control from a single screen.

Categories

UX/UI Designer

Design System

Date

Client

Legal Operations Hub - LegalTech

The Process

The Problem

Marketing analysts spent hours , sometimes days building campaigns manually. Without a centralized tool, every campaign looked the same: no visual differentiation, no personalization, no scalability. Creating one strong campaign meant sacrificing all others.
There was no single place to set up social media campaigns, configure virtual or in-person events, or customize the experience per audience. Everything depended on manual effort and tribal knowledge, slowing the team down and limiting their impact.

01

Research & Discovery

Mapped the current analyst workflow through discovery sessions and team workshops. Identified core friction points: manual campaign creation, no differentiation between campaigns, and zero visibility into performance.

02

Definition & Strategy

Collaborated with PMs and POs in groomings and refinements to define the platform architecture. Aligned on a centralized hub model to reduce manual effort and give analysts one place for everything.

03

Product Design

Designed end-to-end five modules: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, with guided flows that eliminated manual processes and enabled campaign personalization at scale.

04

Delivery

Delivered high-fidelity prototypes in Figma with complete dev handoff. Every module designed for scalability, supporting multiple office types, campaign formats, and event configurations.

The Impact

+ 1,800

Contracts signed in the first month after launch

-20%

Time spent in design cycles with the unified design system

90%

Client data accurately centralized in one Client Hub tool

Client Hub - Funnel Experience

Overview

Legal analysts managed campaigns, events, and client outreach across disconnected tools, PowerPoint, spreadsheets, email threads. No single source of truth meant duplicated calls, inconsistent data, and time lost per case.

Client Hub centralizes the entire sales workflow into one platform: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, giving analysts clarity, speed, and control from a single screen.

Categories

UX/UI Designer

Design System

Date

Client

Legal Operations Hub - LegalTech

The Process

The Problem

Marketing analysts spent hours , sometimes days building campaigns manually. Without a centralized tool, every campaign looked the same: no visual differentiation, no personalization, no scalability. Creating one strong campaign meant sacrificing all others.
There was no single place to set up social media campaigns, configure virtual or in-person events, or customize the experience per audience. Everything depended on manual effort and tribal knowledge, slowing the team down and limiting their impact.

01

Research & Discovery

Mapped the current analyst workflow through discovery sessions and team workshops. Identified core friction points: manual campaign creation, no differentiation between campaigns, and zero visibility into performance.

02

Definition & Strategy

Collaborated with PMs and POs in groomings and refinements to define the platform architecture. Aligned on a centralized hub model to reduce manual effort and give analysts one place for everything.

03

Product Design

Designed end-to-end five modules: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, with guided flows that eliminated manual processes and enabled campaign personalization at scale.

04

Delivery

Delivered high-fidelity prototypes in Figma with complete dev handoff. Every module designed for scalability, supporting multiple office types, campaign formats, and event configurations.

The Impact

+ 1,800

Contracts signed in the first month after launch

-20%

Time spent in design cycles with the unified design system

90%

Client data accurately centralized in one Client Hub tool

Client Hub - Funnel Experience

Overview

Legal analysts managed campaigns, events, and client outreach across disconnected tools, PowerPoint, spreadsheets, email threads. No single source of truth meant duplicated calls, inconsistent data, and time lost per case.

Client Hub centralizes the entire sales workflow into one platform: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, giving analysts clarity, speed, and control from a single screen.

Categories

UX/UI Designer

Design System

Date

Client

Legal Operations Hub - LegalTech

The Process

The Problem

Marketing analysts spent hours , sometimes days building campaigns manually. Without a centralized tool, every campaign looked the same: no visual differentiation, no personalization, no scalability. Creating one strong campaign meant sacrificing all others.
There was no single place to set up social media campaigns, configure virtual or in-person events, or customize the experience per audience. Everything depended on manual effort and tribal knowledge, slowing the team down and limiting their impact.

01

Research & Discovery

Mapped the current analyst workflow through discovery sessions and team workshops. Identified core friction points: manual campaign creation, no differentiation between campaigns, and zero visibility into performance.

02

Definition & Strategy

Collaborated with PMs and POs in groomings and refinements to define the platform architecture. Aligned on a centralized hub model to reduce manual effort and give analysts one place for everything.

03

Product Design

Designed end-to-end five modules: Campaign Admin, Campaign Creator, Media Library, Campaign Analytics, and Event Creator, with guided flows that eliminated manual processes and enabled campaign personalization at scale.

04

Delivery

Delivered high-fidelity prototypes in Figma with complete dev handoff. Every module designed for scalability, supporting multiple office types, campaign formats, and event configurations.

The Impact

+ 1,800

Contracts signed in the first month after launch

-20%

Time spent in design cycles with the unified design system

90%

Client data accurately centralized in one Client Hub tool

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

Cristina Góez G

Copyright © 2026. All rights reserved.

Created by Cristina Góez Guevara

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