iMigrate - Designing Trust from Zero
Overview
Millions of Latino immigrants in the U.S. face a complex, expensive, and intimidating legal process to regularize their immigration status. Traditional options meant hiring an attorney — costly, slow, and often inaccessible.
iMigrate was built from scratch as a self-management platform that guides users step by step through their immigration case — turning a process full of anxiety into a guided, affordable, and empowering experience.
Categories
UX/UI Designer
Design System
Date
Client
iMigrate - LegalTech
The Process
The Problem
Users were abandoning the process, not because of price, but because of fear. 24% of refunds came from in-app insecurity. 69% of users escalated to support during their journey, generating an average of 5 support emails per case. 81% of those escalations were informational questions, not technical errors.
The interface wasn't broken it just wasn't answering basic questions. Users felt lost, confused by legal language, and unsure what to do next. That anxiety was costing real revenue.
01
Research & Discovery
Dug into real support data: 69% of users escalated to support, generating an average of 5 emails per case. 81% of those tickets were informational, not bugs. The data revealed a trust problem, not a technical one.
02
Definition & Strategy
Reframed the design challenge: stop fixing errors, start answering questions before users ask them. Prioritized the moments of highest anxiety first login, payment, and document upload as the critical redesign targets.
03
Product Design
Designed six mobile-first flows for a vulnerable user base Latino immigrants navigating a life-changing legal process. Every screen was built around one principle: clarity before action. No legal jargon, no ambiguous next steps, no moment of doubt.
04
Delivery
Shipped high-fidelity Figma prototypes with video demos for stakeholder alignment and dev handoff. Integrated an AI companion across the journey to intercept support escalations before they happened moving answers upstream.
The Impact
$2M
Revenue generated since launch
80%
Support ticket volume interceptable through redesigned onboarding
867
New users acquired in 2025
iMigrate - Designing Trust from Zero
Overview
Millions of Latino immigrants in the U.S. face a complex, expensive, and intimidating legal process to regularize their immigration status. Traditional options meant hiring an attorney — costly, slow, and often inaccessible.
iMigrate was built from scratch as a self-management platform that guides users step by step through their immigration case — turning a process full of anxiety into a guided, affordable, and empowering experience.
Categories
UX/UI Designer
Design System
Date
Client
iMigrate - LegalTech
The Process
The Problem
Users were abandoning the process, not because of price, but because of fear. 24% of refunds came from in-app insecurity. 69% of users escalated to support during their journey, generating an average of 5 support emails per case. 81% of those escalations were informational questions, not technical errors.
The interface wasn't broken it just wasn't answering basic questions. Users felt lost, confused by legal language, and unsure what to do next. That anxiety was costing real revenue.
01
Research & Discovery
Dug into real support data: 69% of users escalated to support, generating an average of 5 emails per case. 81% of those tickets were informational, not bugs. The data revealed a trust problem, not a technical one.
02
Definition & Strategy
Reframed the design challenge: stop fixing errors, start answering questions before users ask them. Prioritized the moments of highest anxiety first login, payment, and document upload as the critical redesign targets.
03
Product Design
Designed six mobile-first flows for a vulnerable user base Latino immigrants navigating a life-changing legal process. Every screen was built around one principle: clarity before action. No legal jargon, no ambiguous next steps, no moment of doubt.
04
Delivery
Shipped high-fidelity Figma prototypes with video demos for stakeholder alignment and dev handoff. Integrated an AI companion across the journey to intercept support escalations before they happened moving answers upstream.
The Impact
$2M
Revenue generated since launch
80%
Support ticket volume interceptable through redesigned onboarding
867
New users acquired in 2025
iMigrate - Designing Trust from Zero
Overview
Millions of Latino immigrants in the U.S. face a complex, expensive, and intimidating legal process to regularize their immigration status. Traditional options meant hiring an attorney — costly, slow, and often inaccessible.
iMigrate was built from scratch as a self-management platform that guides users step by step through their immigration case — turning a process full of anxiety into a guided, affordable, and empowering experience.
Categories
UX/UI Designer
Design System
Date
Client
iMigrate - LegalTech
The Process
The Problem
Users were abandoning the process, not because of price, but because of fear. 24% of refunds came from in-app insecurity. 69% of users escalated to support during their journey, generating an average of 5 support emails per case. 81% of those escalations were informational questions, not technical errors.
The interface wasn't broken it just wasn't answering basic questions. Users felt lost, confused by legal language, and unsure what to do next. That anxiety was costing real revenue.
01
Research & Discovery
Dug into real support data: 69% of users escalated to support, generating an average of 5 emails per case. 81% of those tickets were informational, not bugs. The data revealed a trust problem, not a technical one.
02
Definition & Strategy
Reframed the design challenge: stop fixing errors, start answering questions before users ask them. Prioritized the moments of highest anxiety first login, payment, and document upload as the critical redesign targets.
03
Product Design
Designed six mobile-first flows for a vulnerable user base Latino immigrants navigating a life-changing legal process. Every screen was built around one principle: clarity before action. No legal jargon, no ambiguous next steps, no moment of doubt.
04
Delivery
Shipped high-fidelity Figma prototypes with video demos for stakeholder alignment and dev handoff. Integrated an AI companion across the journey to intercept support escalations before they happened moving answers upstream.
The Impact
$2M
Revenue generated since launch
80%
Support ticket volume interceptable through redesigned onboarding
867
New users acquired in 2025
