Vélez, Colombia's most iconic leather and accessories brand, partnered with Disney's Encanto for the only official co-branding with the film in Latin America. As Brand Coordinator, I led the visual execution of the collaboration: from concept development to photo production, packaging, POP materials, and in-store activations across the region.

The challenge was to translate the magic of Colombian biodiversity and culture into a collection that felt true to the Vélez brand while alive with the spirit of Encanto. The result was a collection where every detail tells a story, embroidered flowers, exotic animals, and the colors of the Colombian landscape brought to life not only in the pieces themselves, but in the store environments where the world of Encanto took shape. A celebration of identity, craft, and what happens when two iconic brands share the same roots.